| Effective date | April 2025 |
| Last reviewed | April 2025 |
| Applies to | mindaffection.com and all associated pages |
| Contact | info@mindaffection.com |
| Jurisdiction | United Arab Emirates (UAE) |
Welcome to mindaffection.com. We are committed to being transparent about how we collect, use, and protect your personal information. This Privacy Policy explains our practices in plain language so you can make informed choices about your data.
Please read this policy carefully. By using our website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of the site.
Important notice — affiliate marketing disclosure
mindaffection.com is an affiliate marketing website and an Associate of Amazon.ae (Amazon UAE) and Noon UAE.When you click product links on our site and make a purchase, we may earn a commission at no additional cost to you.This relationship means that certain third-party cookies, tracking technologies, and data-sharing arrangements apply. Full details are set out in this policy.
1. Who We Are
mindaffection.com (‘we’, ‘us’, ‘our’) is an independent editorial and affiliate marketing website focused on mental health, relationships, wellness, and self-care. We are not a clinical or medical provider.
We operate as an affiliate associate of:
- Amazon.ae (Amazon UAE) — part of the Amazon Associates Programme.
- Noon UAE — part of the Noon Affiliate Partner Programme.
This means we earn referral commissions when visitors purchase products through links on our site. This does not affect the price you pay.
2. Information We Collect
2.1 Information you provide directly
We may collect personal information you voluntarily provide, including:
- Name and email address (if you subscribe to our newsletter or contact us)
- Message content (if you use our contact form or email us)
- Any other information you choose to share with us
2.2 Information collected automatically
When you visit mindaffection.com, certain data is collected automatically by our website and third-party services:
- IP address and approximate geographical location
- Browser type, version, and operating system
- Pages viewed, time spent on pages, and navigation paths
- Referring URL (the site or link that brought you to us)
- Device type (desktop, mobile, tablet)
- Date and time of your visit
2.3 Information from affiliate platforms
When you click an affiliate link to Amazon UAE or Noon UAE, those platforms set their own cookies and collect data in accordance with their own privacy policies. We may receive aggregated or anonymised reports about clicks and conversions, but we do not receive your personal payment or account details from these platforms.
3. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to operate and improve our site and to enable our affiliate partnerships.
| Cookie type | Purpose |
| Essential cookies | Necessary for the website to function correctly. Cannot be disabled. |
| Analytics cookies | Help us understand how visitors use the site (e.g. Google Analytics). Anonymous data only. |
| Affiliate cookies | Placed by Amazon UAE and Noon UAE when you click a product link. Required to attribute commissions correctly. |
| Preference cookies | Remember your display preferences or language settings. |
| Marketing cookies | May be used to show relevant advertising. You can opt out via your browser settings. |
You can control cookies through your browser settings. Please note that disabling certain cookies may affect your ability to use some features of our site. To opt out of Google Analytics tracking, visit: tools.google.com/dlpage/gaoptout
Amazon & Noon affiliate cookie notice
Amazon UAE: When you click an Amazon affiliate link, Amazon places a cookie on your device. This cookie may remain active for up to 24 hours and is used to attribute any resulting purchase to our affiliate account. Amazon’s data practices are governed by Amazon’s Privacy Notice at amazon.ae.Noon UAE: When you click a Noon affiliate link, Noon places a tracking cookie on your device. Noon’s data practices are governed by Noon’s Privacy Policy at noon.com.
4. How We Use Your Information
We use the information we collect for the following purposes:
- To operate, maintain, and improve mindaffection.com
- To respond to enquiries and messages you send us
- To send newsletters or updates, if you have subscribed (you may unsubscribe at any time)
- To analyse how visitors use the site and improve our content
- To track affiliate link performance and ensure accurate commission attribution
- To detect and prevent fraud, abuse, or security issues
- To comply with our legal obligations
We do not use your personal information to:
- Sell or rent your data to third parties
- Send unsolicited commercial messages unrelated to your interactions with us
- Make automated decisions that produce legal or significant effects on you
5. Legal Basis for Processing Personal Data
Where applicable under data protection law (including the UAE Personal Data Protection Law, Federal Decree-Law No. 45 of 2021, and where relevant, the EU General Data Protection Regulation), we process your personal data on the following legal bases:
| Legal basis | When we rely on it |
| Legitimate interests | Website analytics, site security, improving content, affiliate commission tracking |
| Consent | Newsletter subscriptions, non-essential cookies (where consent is sought) |
| Contract performance | Responding to direct enquiries you have made to us |
| Legal obligation | Complying with applicable laws and regulations |
6. How We Share Your Information
We do not sell your personal data. We may share limited data with the following categories of third parties, only as necessary:
6.1 Affiliate platforms
When you click affiliate links on our site, you are directed to Amazon UAE or Noon UAE. Your interaction with those platforms is governed by their own privacy policies. We share no personal data directly with these platforms; the data sharing occurs through your browser via cookies set by those platforms.
6.2 Analytics providers
We use Google Analytics to understand how visitors use our site. Data shared with Google Analytics is anonymised and does not include your name or directly identifying information. Google’s data practices are governed by Google’s Privacy Policy.
6.3 Email and hosting service providers
If you subscribe to our newsletter, your email address is stored by our email service provider. We use reputable providers that are contractually bound to protect your data and use it only on our instructions.
6.4 Legal requirements
We may disclose your information if required to do so by law, court order, or governmental authority, or where we believe disclosure is necessary to protect the rights, safety, or property of mindaffection.com or others.
7. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by law:
| Data type | Retention period |
| Email subscribers | Until you unsubscribe, plus 30 days for processing |
| Contact form messages | Up to 2 years from date of receipt |
| Analytics data (Google) | 26 months (Google’s default; anonymised) |
| Server logs | Up to 12 months |
| Affiliate click data | As required by Amazon UAE / Noon UAE agreements |
8. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Right of access: Request a copy of the personal data we hold about you.
- Right to rectification: Ask us to correct inaccurate or incomplete data.
- Right to erasure: Request deletion of your personal data, subject to legal obligations.
- Right to restrict processing: Ask us to limit how we use your data in certain circumstances.
- Right to data portability: Receive your data in a structured, machine-readable format.
- Right to object: Object to processing based on legitimate interests or for direct marketing.
- Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, please contact us at: info@mindaffection.com. We will respond to all legitimate requests within 30 days. In complex cases we may extend this period by a further 60 days, with notice to you.
9. Children’s Privacy
Important
mindaffection.com is not intended for children under the age of 13. We do not knowingly collect personal data from children under 13.If you believe a child under 13 has provided us with personal information, please contact us immediately at info@mindaffection.com and we will take steps to delete such information.
10. Data Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. These measures include:
- SSL/TLS encryption on all data transmitted between your browser and our site
- Restricted access to personal data within our organisation
- Regular review of our data collection and storage practices
- Use of reputable, security-audited third-party service providers
No method of internet transmission or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security. If you have reason to believe your interaction with us is no longer secure, please notify us immediately.
11. Third-Party Websites and Links
Our website contains links to third-party websites, including Amazon UAE (amazon.ae) and Noon UAE (noon.com), as well as links referenced in our editorial content. These sites have their own privacy policies, which we encourage you to review.
We are not responsible for the privacy practices or content of any third-party websites. Clicking an affiliate link will take you to a third-party platform subject to that platform’s terms and privacy policy.
12. International Data Transfers
mindaffection.com is based in the UAE. However, some of our service providers (including Google Analytics and email platforms) may process data outside the UAE. Where data is transferred internationally, we ensure appropriate safeguards are in place in accordance with applicable data protection law.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. When we make material changes, we will:
- Update the ‘Last reviewed’ date at the top of this policy
- Post a notice on our website where appropriate
- Notify subscribers via email for significant changes
We encourage you to review this policy periodically. Your continued use of mindaffection.com after any changes constitutes your acceptance of the updated policy.
15. How to Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us:
Contact details
Website: mindaffection.com
Email: info@mindaffection.com
Subject line: ‘Privacy Request’ — [your name]We aim to respond to all privacy-related enquiries within 5 business days
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